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and loyalty consulting services to clients,D. set up CRM for clients, which helped these clients acquire more new customer, enhance customer loyalty, and get greater market share. Set up member club for clients, and provided ongoing operation outsourcing service, andE. continuously optimized arvato operation and mgmt processes (e.g., call center operation optimization, direct mail operation optimization, and e-channel operation optimization). - Took charge of Chief Business Consultant of arvato MIRACLE CRM system, and led the business team to compose entire business requirements, and continuously optimized MIRACLE CRM according to clients’ new requirements. Main modules of MIRACLE: Campaign Mgmt, Data Mgmt, Data Cleansing, Loyalty Mgmt, Business Intelligence, Channel Mgmt (including call center, DM,blog lace wedding dresses SMS, E-mail, E-commerce). - Took charge of arvato noted Opening Loyalty Program, mainly responsible for business model localization, partners acquisition, etc.- Led arvato Direct Mailing Center, A. mainly took charge of composing arvato DM business strategy, composing partner tactics, optimizing DM business model, and regular operation mgmt. B. Provided one-stop DM services for over 20 leading clients mainly from retailing, cosmetics, luxury, telecom, banking, and automobile.C. Service scope for clients: composing DM marketing tactics, composing DM campaign proposal, DM campaign implementation, data mgmt, DM effect analysis, and report. - My key clients & industryA. Telecom: China Telecom HQ, Hangzhou Telecom, China Unicom HQ, Guangdong UnicomB. Banking: Bank of China, China Merchants BankC. Petroleum: China National Petroleum CorporationD. Luxury: COACHE. Cosmetic: L’OrealF. Retailing: BestbuyG. Others: SeptWolves, Dopod, LongRun http://www.blackberryforums.com
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